When it comes to selling your products, the way that you package your products is often just as important as what you choose to sell. The way that you package your products is basically how you advertise your product to customers on the store shelf or within your store. Here is how the process of building custom packaging works.
Choose the Style Of Box
First, you need to choose the style of box that you want to use for your item.
For example, you can use a mailer box that is ready to be shipped directly in the mail. Think about the type of boxes used for subscription boxes or for e-commerce packages. A mailer box is made to ship in the mail but can be customized to look nice and cute as well.
Or maybe you want a folding carton. With a folding carton, the package is lightweight. The package is made to wrap easily around your product and give it a nice presentation. Think of the boxes that go around personal care products, or a bar of custom chocolate.
Or maybe you want a shipping box, which is a box that is thicker and stronger, and designed to be shipped directly in the mail. These types of boxes are also made to be put directly on the shelf as well though.
Select the Size of the Box
Next, you need to select the size of the box. When choosing the size of the box, you want to choose a box size that will give enough room for you to put your product in the box, while at the same time, you want the box to not allow the item to move around that much. You also want your box to be a conventional shape in order to ensure that the shipping costs are as low as possible, and that it is easy to display the box on shelves in stores.
Make the Box Personal
Finally, you want to make the box personal. A brown box doesn't say that much about your business and doesn't help sell your product.
You want your box to have a custom look to it. You need to create a design for your box. If your box is for a particular product, you will want to include product information on the box. If your box is more of a subscription style box, or a box that will be used to ship multiple items from your collection, you want a visually appealing box that highlights your company name.
You want to use colors and designs on your box that make people feel good when they open the box, and you want people to associate the styling of your box with the overall styling of your brand.
If you have a product you want to sell, take some time to create unique and appropriate custom packaging. Your packaging not only protects your items, but it also helps sell your items. Work with a professional custom packaging company to create the perfect packaging for your product.